HP Strategy Strengthens Printer Business Line

confirmed the range of A3 printer will also be equipped with HP's flagship feature.
confirmed the range of A3 printer will also be equipped with HP’s flagship feature.

Best Technology – Hawlett-Packard (HP) technology agen domino online company demonstrates its consistency of doing business in the world’s printer market. The corporate segment is HP’s primary focus in its bid to win the market.

General Manager, Printing Systems, Asia Pacific and Japan HP Inc. Ng Tian-Chong said there are currently two printer variants for the corporate segment of A4 and A3. Both become HP’s mainstay to boost the world’s printer market share of the world is currently worth US $ 55 billion

“So far, A4 type printers have a market share of more than 30 percent and our target could be the market leader for this segment,” Tian-Chong said in a media discussion

On the other hand, he admits if the current A3 segment is still weak and not as strong as A4. The market share of A3 segments made by HP is currently worth less than 5 percent of the total global printer business.

To win the market competition, Tian-Chong admitted it will combine the skills, brands, and technology gained from HP’s acquisition of Samsung in September. As information, in September 2016 HP reached an agreement to acquire Samsung’s line of printer worth US $ 1 billion. The deal will be completed by September 2017

“The Samsung acquisition will be optimized to strengthen the engine technology for the A3 line – Samsung has it and our target market share can grow into double digits,” he added

Not only rely on Samsung’s proprietary engine technology, he also confirmed the range of A3 printers will also be equipped with HP’s flagship feature. At least three main features such as eakanan, smart device services, and cheap printing costs will be ‘mated’ with the Samsung engine technology.

In addition to optimizing Samsung’s engine technology, Tian-Chong ensures it will continue to sell printers under the brand. According to him, it is done so that consumers do not experience confusion with the transition of business conducted by both companies.

“HP ensures that Samsung will keep the Samsung brand at least two years after the acquisition process is completed so that consumers will not feel confused,” he said.

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